Flavor, fully loaded
Built for serious seasoning coverage from the first crunch to the final crumbs.
A new kind of kettle chip
The good part.The whole bag.
You know the flavor-loaded chips hiding at the bottom? We’re making the entire bag taste like that—and you get to help decide what hits the shelf first.
Voting closed
$500Amazon gift card
No purchase necessary. Open to U.S./D.C. residents who are 18 and the age of majority. Ends October 31, 2026 at 11:59 p.m. PT. One entry per person. Official Rules.
Help build the first bag
Your taste.
Our first drop.
Pick the look, choose the flavors and tell us what you’d actually buy. Your feedback will shape our first production run.
01 — Pick a bag02 — Choose flavors03 — Tell us what you think04 — Enter to win
Voting closed
Thanks for seasoning the first drop.
The submission form is no longer accepting entries. Thanks to everyone who shared feedback and helped shape the first Bottom of the Bag drop.
View the Official RulesWhy Bottom of the Bag?
Because the best chip shouldn’t be the last chip.
You choose the launch
The winning design and flavor feedback will guide our first production run.
Made for the flavor obsessed
Not subtle. Not shy. Exactly the chip we always wished was in the whole bag.