Flavor, fully loaded
Built for serious seasoning coverage from the first crunch to the final crumbs.
A new kind of kettle chip
You know the flavor-loaded chips hiding at the bottom? We’re making the entire bag taste like that—and you get to help decide what hits the shelf first.
No purchase necessary. One entry per person.



Help build the first bag
Pick the look, choose the flavors and tell us what you’d actually buy. Your feedback will shape our first production run.
Why Bottom of the Bag?
Built for serious seasoning coverage from the first crunch to the final crumbs.
The winning design and flavor feedback will guide our first production run.
Not subtle. Not shy. Exactly the chip we always wished was in the whole bag.